Fostering Eco-friendly Environments in Space
Exoplanet Conservation Organization (ECO), a company focused on creating sustainable environments for future populations on different planets. ECO collaborates with known space organizations in order to deliver state of the art eco friendly technologies crafted for use on Earth and on other planets.
Logo Design Process
Creating ECO’s brand was the first major step for this project, as it would help give an identity to the company that will be the driving force for creating eco-friendly habitats on other planets.
I recalled the brief, and began to theorize what the company’s goals are, as well as their overall message.
Once I got a decent list of keywords, I asked myself some questions that would help me refine exactly what I wanted.
I went to gather some logo inspiration and then draft my first set of logos
This was the original ECO logo I decided to work on
While creating the logo, I decided to stylize the O of the logotype, and I ended up discovering that I found more success with the stylized O as the logo rather than my initial logo concept.
I began to explore color options, but ultimately decided black and white would be the most versatile option, because I had not decided on a main color theme for my book.
It was this mark that I ultimately decided to use as my main logo for the project.
